The Somm'd mobile app is designed for wine enthusiasts eager to learn more about the wines they're enjoying as well as those enjoyed by their peers. The app is targeted to a closed-network of individuals that participate in the app by-invitation. The team at somm'd carefully review, score and curate selections and custom tailor cellar collections for somm'd members. 
User Research
Somm'd is targeted to a narrow set of individuals starting with newly drafted professional league athletes and will expand through invitation only from its members. The following are UX exercises used to understand our initial user.
Brand Development 
The somm'd identity goal is to be simple, elegant and versatile. The final brand design is used both in digital and print media. 
Font Exploration
Color Exploration
Logo Design
Onboarding sequence 
New joiners are guided through a visual onboarding sequence to help the somm'd team select recommendations based on the customer's flavor profile. 
Page Design and Interaction Animation
Transitions and scroll animation help to encourage the user to explore and discover various products and features available on the somm'd app.  

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